Caso de estudio para enseñanza. El éxito de hardware y servicios: una combinación de emprendimiento, liderazgo y habilidades gerenciales
Cargando...
Fecha
2019
Autores
Cueto Cañas, Malka Irina
Bermúdez Padilla, Orlando
Título de la revista
ISSN de la revista
Título del volumen
Editor
Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
Este Caso Empresarial "El éxito de hardware y servicios: una combinación de emprendimiento, liderazgo y habilidades gerenciales" describe como una oportunidad para fortalecer la cultura de emprendiendo, liderazgo, habilidades gerenciales en los jóvenes estudiantes de carreras técnicas, tecnológicas y profesionales. El propósito en tal aspecto es lograr que los estudiantes, desde el campus académico, puedan construir ideas innovadoras, alimentarse de conocimientos previo al momento de constituir su propia empresa, y consolidar la proyección empresarial exitosamente en el mercado.
Hardware y servicios pertenece al sector de las Tecnologías de la Información, es una empresa dedicada a la comercialización de Productos y Servicios de tecnología, con 14 años de experiencia en el mercado local, ubicado en el Centro Comercial Parque Central, la empresas se ha caracterizado por su excelente atención y servicio, al igual por brindar a sus colaboradores un clima propicio para el desarrollo de sus actividades.
En este contexto, Hardware y Servicios representa un ejemplo de disciplina, perseverancia, motivación, experiencia en la oferta de servicios tecnológicos, con orientación al éxito, que de acuerdo a las oportunidades del mercado
también se apoya sobre la base de proporcionar a los usuarios un servicio de calidad, costos y precios competitivos.
Cabe resaltar que desde este caso, pretende despertar el interés de los estudiantes para emprender su idea de negocio y generar valor, de acuerdo a las capacidades del individuo y de las oportunidades del mercado, para dejar atrás la mentalidad de empleado, sin reconocer su importancia, y comenzar a emprender, con una trama que busca hacer la lectura del caso atractiva, amena y motivadora.
El presente caso de estudio empresarial abre la posibilidad de aprendizaje alrededor de situaciones reales que dan a conocer conceptos como emprendimiento, liderazgo, habilidades gerenciales y estrategia.
This Business Case "The success of hardware and services: a combination of entrepreneurship, leadership and management skills" describes as an opportunity to strengthen the culture of entrepreneurship, leadership, managerial skills in young students of technical, technological and professional careers. The purpose in this regard is to ensure that students, from the academic campus, can build innovative ideas, feed on prior knowledge at the time of setting up their own company, and consolidate the business projection successfully in the market. Hardware y servicios belongs to the Information Technology sector, it is a company dedicated to the commercialization of Technology Products and Services, with 14 years of experience in the local market, located in the Parque Central Shopping Center, the companies have been characterized for its excellent attention and service, as well as providing its collaborators with a favorable climate for the development of their activities. In this context, Hardware and Services represents an example of discipline, perseverance, motivation, experience in the offer of technological services, oriented to success, which according to market opportunities is also supported on the basis of providing users with a Quality service, costs and competitive prices. It should be noted that from this case, it intends to awaken the interest of the students to undertake their business idea and generate value, according to the capabilities of the individual and the market opportunities, to leave behind the employee mentality, without recognizing its importance , and begin to undertake, with a plot that seeks to make the reading of the case attractive, enjoyable and motivating. The present case study business opens the possibility of learning around real situations that reveal concepts such as entrepreneurship, leadership, management skills and strategy.
This Business Case "The success of hardware and services: a combination of entrepreneurship, leadership and management skills" describes as an opportunity to strengthen the culture of entrepreneurship, leadership, managerial skills in young students of technical, technological and professional careers. The purpose in this regard is to ensure that students, from the academic campus, can build innovative ideas, feed on prior knowledge at the time of setting up their own company, and consolidate the business projection successfully in the market. Hardware y servicios belongs to the Information Technology sector, it is a company dedicated to the commercialization of Technology Products and Services, with 14 years of experience in the local market, located in the Parque Central Shopping Center, the companies have been characterized for its excellent attention and service, as well as providing its collaborators with a favorable climate for the development of their activities. In this context, Hardware and Services represents an example of discipline, perseverance, motivation, experience in the offer of technological services, oriented to success, which according to market opportunities is also supported on the basis of providing users with a Quality service, costs and competitive prices. It should be noted that from this case, it intends to awaken the interest of the students to undertake their business idea and generate value, according to the capabilities of the individual and the market opportunities, to leave behind the employee mentality, without recognizing its importance , and begin to undertake, with a plot that seeks to make the reading of the case attractive, enjoyable and motivating. The present case study business opens the possibility of learning around real situations that reveal concepts such as entrepreneurship, leadership, management skills and strategy.
Descripción
Palabras clave
Liderazgo, Emprendimiento, Habilidades gerenciales, Estrategias y toma de decisiones, Leadership, Entrepreneurship, Management skills, Strategy and decision making