Sostenibilidad empresarial de las Startup participantes del programa reto creativo en el departamento del Atlántico
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Fecha
2019
Autores
Barraza Rodríguez, Diana Carolina
Molina Aldana, Adriana Lucia
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Editor
Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
La identificación de los factores de las sostenibilidad empresarial de las Startup de reto creativo permite establecer un conjunto de criterios ajustados a la realidad económica de las empresas en la región; con el fin de identificar en que están fallando los emprendedores y como se puede desarrollar modelos de gestión que disminuyan la tasa de mortalidad de estas iniciativas y contribuyan a la sostenibilidad de las mismas.
Confirmando la teoría de Elkington, para lograr la sostenibilidad empresarial es preciso involucrar las tres dimensiones: Económica, Ambiental y Social, sin embargo, encontramos que aun cuando están presentes en la actividad de las Startup no todas las variables intermedias son tenidas en cuenta por los emprendedores y estos tienden a darles mayor importancia más a unas que a otras.
Por lo anterior, en este trabajo se proponen estrategias para promover la sostenibilidad empresarial en las Startup participantes en Reto Creativo.
The identification of the factors of the sustainability of the business Startup creative challenge allows you to establish a set of criteria adjusted to the economic reality of the companies in the región, in order to identify at which they are failing entrepreneurs and how they can develop management models that will decrease the mortality rate of these initiatives and to contribute to the sustainability of the same. Confirming the theory of Elkington, in order to achieve the business sustainability it is necessary to involve the three dimensions: Economic, Environmental and Social, however, we find that even when they are present in the activity of the Startup, not all the intermediate variables are taken into account by the entrepreneurs, and these tend to give greater importance to some than to others. Therefore, in this work we propose strategies to promote business sustainability in the Startup participating in the Creative Challenge.
The identification of the factors of the sustainability of the business Startup creative challenge allows you to establish a set of criteria adjusted to the economic reality of the companies in the región, in order to identify at which they are failing entrepreneurs and how they can develop management models that will decrease the mortality rate of these initiatives and to contribute to the sustainability of the same. Confirming the theory of Elkington, in order to achieve the business sustainability it is necessary to involve the three dimensions: Economic, Environmental and Social, however, we find that even when they are present in the activity of the Startup, not all the intermediate variables are taken into account by the entrepreneurs, and these tend to give greater importance to some than to others. Therefore, in this work we propose strategies to promote business sustainability in the Startup participating in the Creative Challenge.
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Palabras clave
Industria cultural y creativa, Economía naranja, Startup, Emprendimiento, Sostenibilidad empresarial, Dimensión económica, Dimensión social, Dimensión ambiental, Cultural Industry and creative, Economy orange, Entrepreneurship, Business sustainability, Economic dimension, Social dimension, Environmental dimension
