Diseño del plan de promoción del programa técnico profesional en cuidado infantil de la Universidad Simón Bolívar en la ciudad de Barranquilla
Cargando...
Fecha
2009
Autores
Varela Cedeno, Emma
Título de la revista
ISSN de la revista
Título del volumen
Editor
Ediciones Universidad Simón Bolívar
Facultad de Ciencias Jurídicas y Sociales
Facultad de Ciencias Jurídicas y Sociales
Resumen
A lo largo de la historia el concepto de cuidado infantil ha ido modificándose gracias a las exigencias del nuevo siglo. En esta era moderna de practicidad y autonomía, cada día son más los padres que se ven en la necesidad de asignar el cuidado de sus hijos a terceros, sean estos familiares o particulares, los cuales en su mayoría no poseen el conocimiento ni las herramientas necesarias para realizar unas de las labores más complejas como lo es el cuidado infantil. Esto trae como consecuencia niños con baja autoestima, bajo rendimiento académico, mala alimentación, y en algunos casos abuso físico, verbal y sexual.
Es por esta razón que la Universidad Simón Bolívar en pro de aportar al bienestar y la calidad de vida de los niños, creó el programa técnico profesional en cuidado infantil , no como una carrera más de su amplia programación académica, sino como una oportunidad que brinda a todo aquel que acceda a esta, hacer parte de una nueva perspectiva educativa, accediendo a innumerables conocimientos concernientes al cuidado infantil , convirtiéndose en profesionales idóneos en su campo de trabajo. Esta proyecto de investigación contiene el diseño del plan de promoción para la socialización del programa técnico profesional en cuidado infantil , el cual busca ser una propuesta de trabajo publicitario basada en la recopilación de conceptos teóricos que sustentan dicho proceso, el cual está plasmado en un folleto informativo y una presentación que servirán como herramienta visual que acompañará la socialización durante las visitas a los
colegios que conforman el grupo donde se llevara a cabo la socialización de este plan de promoción.
Throughout history the concept of child care has changed due to the demands of the new century. In this modern era of convenience and autonomy, each day more parents who are in the need to assign the care of their children to others, be they families or individuals, most of whom do not possess the knowledge or tools needed for some of the more complex tasks such as child care. As a result, children with low self-esteem, low academic performance, poor diet, and in some cases physical abuse, verbal and sexual. For this reason the University Simón Bolívar for providing welfare and quality of life for children, created the program in technical and professional child care, not a stroke of his broad academic program, but as an opportunity provided anyone who accesses it, being part of a new educational perspective, going to countless knowledge concerning childcare, becoming skilled professionals in their field of work.This research project includes the design of the development plan for the socialization of professional technical program in child care, which seeks to be a proposal for ad work based on the collection of theoretical concepts that underpin this process, which is embodied in a pamphlet and informative presentation that will serve as a visual tool that accompany socialization during visits to schools that make up the group which carried out the socialization of the promotion plan.
Throughout history the concept of child care has changed due to the demands of the new century. In this modern era of convenience and autonomy, each day more parents who are in the need to assign the care of their children to others, be they families or individuals, most of whom do not possess the knowledge or tools needed for some of the more complex tasks such as child care. As a result, children with low self-esteem, low academic performance, poor diet, and in some cases physical abuse, verbal and sexual. For this reason the University Simón Bolívar for providing welfare and quality of life for children, created the program in technical and professional child care, not a stroke of his broad academic program, but as an opportunity provided anyone who accesses it, being part of a new educational perspective, going to countless knowledge concerning childcare, becoming skilled professionals in their field of work.This research project includes the design of the development plan for the socialization of professional technical program in child care, which seeks to be a proposal for ad work based on the collection of theoretical concepts that underpin this process, which is embodied in a pamphlet and informative presentation that will serve as a visual tool that accompany socialization during visits to schools that make up the group which carried out the socialization of the promotion plan.
Descripción
Palabras clave
Promoción, Cuidado infantil, Programa técnico, Psicología, Publicidad