Factores que inciden en la generación de iniciativas empresariales a partir de investigaciones en salud: un estudio multicasos
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Fecha
2018
Autores
Naranjo-Africano, Gloria
Ortíz-Ospino, Luis
Villareal-Gonzalez, Reynaldo
Amar-Sepulveda, Paola
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Cooperativa servicios y suministros 212518 RS
Resumen
Objetivo: determinar los principales factores que como
respuesta a un proceso de intervención, en modelo de negocio
y tecnología, puedan favorecer el desarrollo de una
iniciativa empresarial a partir de un proyecto de investigación
en el sector salud.
Métodos: Para el desarrollo de este trabajo se utilizó el
método de estudio de caso. Para el que se seleccionaron
tres casos de proyectos participantes en el programa PROBETA
2.0, considerando el perfil del líder del equipo y el
nivel del TRL de la tecnología en el área de la salud base
del proyecto.
Resultados: El proceso de acompañamiento a investigadores
del área de la salud ante desafíos de desarrollo tecnológico
y creación de empresas de alto impacto fortalece
sus características empresariales fomentando el proceso
de estructuración de modelos de negocio y la capacidad
de enfrentar los desafíos del mercado.
Conclusión: De manera general entonces, un proceso de
acompañamiento en el desarrollo de modelo de negocios,
así como el perfil de líder del proyecto y un nivel mínimo
de la tecnología son factores claves para asegurar la
configuración de una iniciativa empresarial que apunte a
solucionar necesidades específicas en el área de la salud.
Objective: Determine the main factors that, as a response to an intervention process in business model and technology, can improve the development of a business initiative based on a research project in the health sector. Methods: For the development of this work, the case study method was used. For which three cases were selected, made up of projects participating in the PROBETA 2.0 program. Considering the profile of the team leader and the level of the TRL of the technology in the area of health based on the project. Results: The process of accompanying researchers in the area of health in the face of technological development challenges and the creation of high-impact companies strengthen their business characteristics, fostering the process of structuring business models and the ability to face market challenges. Conclusion: An accompanying process in the development of the business model, the profile of the project leader and a minimum level of technology are key factors to ensure the configuration of a business initiative that aims to solve specific needs in the area of health.
Objective: Determine the main factors that, as a response to an intervention process in business model and technology, can improve the development of a business initiative based on a research project in the health sector. Methods: For the development of this work, the case study method was used. For which three cases were selected, made up of projects participating in the PROBETA 2.0 program. Considering the profile of the team leader and the level of the TRL of the technology in the area of health based on the project. Results: The process of accompanying researchers in the area of health in the face of technological development challenges and the creation of high-impact companies strengthen their business characteristics, fostering the process of structuring business models and the ability to face market challenges. Conclusion: An accompanying process in the development of the business model, the profile of the project leader and a minimum level of technology are key factors to ensure the configuration of a business initiative that aims to solve specific needs in the area of health.
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Palabras clave
Investigador Emprendedor, Modelo de negocio, Desarrollo Tecnológico en salud, Entrepreneurial Researcher, Business Model, Technological Development in Health