Stakeholder engagement to evaluate tourist development plans with a sustainable approach
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Fecha
2018-06
Autores
Gonzalez‐Urango, Hannia
García‐Melón, Mónica
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Editor
John Wiley & Sons Inc.
Resumen
In this paper, an evaluation of tourist development plans in the city of Cartagena de
Indias (Colombia) is analyzed. Different stakeholders are involved in the search for
solutions to this problem. The proposal is based on a model that combines multicriteria
decision analysis and participatory procedures. This is done using a combination of two
techniques, namely the Analytic Network Process (ANP) and the Social Network
Analysis (SNA). Thus, a systematic course of analysis of the alternatives under
examination and of the different stakeholders who participate is provided. The
application of SNA will analyze the influence among stakeholders. The ANP will allow
prioritizing the tourist development plans. The results obtained in this work allow
concluding that the combination SNA-ANP is a suitable tool for strategic planning of a
city.
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Palabras clave
Social network analysis (SNA), Analytic Network Process (ANP), Participatory decision making, Cartagena de Indias, Tourist strategic, Sustainable evaluation