Análisis de competitividad turística sostenible, aplicable a destinos locales costeros, con predominio de atractivos naturales (tipo sol y playa, ecoturísticos, etc.), y de patrimonio cultural e histórico: Propuesta de un modelo metodológico inicial adaptado, para medición de la capacidad competitiva sostenible en los destinos referidos
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Fecha
2022
Autores
Lafaurie Liñán, Jairo A.
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
La presente investigación desarrolla un análisis multidimensional e integral,
del fenómeno de la competitividad sostenible, enfocado en la evaluación de los
destinos turísticos locales de características similares, situados en zonas
costeras. Este trabajo se fundamentó en la revisión de destacadas teorías,
modelos, y estudios relevantes sobre esta materia, como el modelo de Calgary,
de Ritchie & Crouch (2003, 2010), principal soporte teórico/ conceptual de esta
indagación; y complementariamente en otras aportaciones relacionadas en el
cuerpo de este trabajo de investigación. El estudio propuesto, es de carácter
descriptivo y utiliza la técnica documental de investigación cualitativa bajo el
enfoque metodológico de la hermenéutica. A partir de la revisión documental
referida, y del análisis efectuado, se llegó a un conjunto de conclusiones que
permitió hacer efectiva la configuración del modelo inicial adaptado propuesto de
competitividad turística sostenible de destinos locales costeros-(CTSD-LC). Este
marco inicial adaptado referido incluye una herramienta metodológica adaptada,
que se propone para el cálculo de un indicador sintético que plantea medir el
grado global de CTSD-LC, a partir de tres perspectivas (industria, turistas y
población local). Finalmente se destaca que el presente modelo inicial, fue
sometido a un ejercicio exploratorio de validación (conceptual-practica)
satisfactoria, mediante aplicación de un panel de expertos (Método Delphi), en
donde se revisó (en prueba piloto), la pertinencia y consistencia del mismo, a
partir de la base teórica soporte, y de la estructura de dimensiones de un destino
costero de referencia.
This research develops a multidimensional and comprehensive analysis of the phenomenon of sustainable competitiveness, focused on the evaluation of local tourist destinations with similar characteristics, located in coastal areas. This work was based on the review of outstanding theories, models, and relevant studies on this subject, such as the Calgary model, by Ritchie & Crouch (2003, 2010), the main theoretical/conceptual support for this inquiry; and complementarily in other related contributions in the body of this research work. The proposed study is descriptive in nature and uses the documentary technique of qualitative research under the methodological approach of hermeneutics. Based on the aforementioned documentary review, and the analysis carried out, a set of conclusions was reached that allowed the configuration of the proposed initial adapted model of sustainable tourism competitiveness of local coastal destinations-(CTSD-LC) to be effective. This initial adapted framework referred to includes an adapted methodological tool, which is proposed for the calculation of a synthetic indicator that proposes to measure the global degree of CTSD LC, from three perspectives (industry, tourists and local population). Finally, it is highlighted that the present initial model was subjected to a satisfactory exploratory validation exercise (conceptual-practical), through the application of a panel of experts (Delphi Method), where the relevance and consistency were reviewed (in a pilot test). of the same, from the theoretical support base, and the structure of dimensions of a reference coastal destination.
This research develops a multidimensional and comprehensive analysis of the phenomenon of sustainable competitiveness, focused on the evaluation of local tourist destinations with similar characteristics, located in coastal areas. This work was based on the review of outstanding theories, models, and relevant studies on this subject, such as the Calgary model, by Ritchie & Crouch (2003, 2010), the main theoretical/conceptual support for this inquiry; and complementarily in other related contributions in the body of this research work. The proposed study is descriptive in nature and uses the documentary technique of qualitative research under the methodological approach of hermeneutics. Based on the aforementioned documentary review, and the analysis carried out, a set of conclusions was reached that allowed the configuration of the proposed initial adapted model of sustainable tourism competitiveness of local coastal destinations-(CTSD-LC) to be effective. This initial adapted framework referred to includes an adapted methodological tool, which is proposed for the calculation of a synthetic indicator that proposes to measure the global degree of CTSD LC, from three perspectives (industry, tourists and local population). Finally, it is highlighted that the present initial model was subjected to a satisfactory exploratory validation exercise (conceptual-practical), through the application of a panel of experts (Delphi Method), where the relevance and consistency were reviewed (in a pilot test). of the same, from the theoretical support base, and the structure of dimensions of a reference coastal destination.
Descripción
Palabras clave
Competitividad turística-sostenible, Destinos locales-costeros, Modelo adaptado, Indicador sintético global, Sustainable tourism competitiveness, Local-coastal destinations, Adapted model, Global synthetic indicator