Evaluación del canal de distribución de la empresa Espumados de Litoral S.A.
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Fecha
2026
Autores
Gutiérrez Díaz, Luis Fernando
Ujueta Ojeda, Camila Alexandra
Machado Ferrer, Camila Andrea
González Manga, Isbelia Paola
Jaraba Ahumada, Meris
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Ediciones Universidad Simón Bolívar
Facultad de Ingenierías
Facultad de Ingenierías
Resumen
El presente estudio se enfoca en la evaluación del canal de distribución de la
empresa Espumados del Litoral S.A., dedicada a la fabricación y comercialización
de espumas y muebles. A través de un análisis diagnóstico, se identificaron diversas
deficiencias logísticas que afectan directamente el desempeño del canal de
distribución, la cual ha venido presentando retrasos en las entregas. El análisis
identifica como principal causa las fallas en el proceso de picking, caracterizado por
desorganización, el escaso uso de tecnología, lo que genera errores en la
preparación y distribución de pedidos y cuellos de botella en la zona de despacho.
Para evaluar el desempeño del canal, se aplican indicadores para medir el impacto
de estas deficiencias operativas.
Como propuesta de mejora, se plantea una reorganización del área de
almacenamiento, la implementación de metodologías de picking y la incorporación
de herramientas tecnológicas. La evaluación y propuesta buscan transformar el
canal de distribución en un sistema más eficiente, adaptable y centrado en el cliente,
agilizando el flujo de pedidos, mejorando la eficiencia operativa, reduciendo los
costos logísticos, y posicionando a Espumados del Litoral S.A. como una empresa
con capacidad de respuesta competitiva ante las exigencias del mercado.
The present study focuses on evaluating the distribution channel of Espumados del Litoral S.A., a company dedicated to the manufacturing and commercialization of foams and furniture. Through a diagnostic analysis, various logistical deficiencies were identified that directly impact the performance of the distribution channel, which has been experiencing delivery delays. The analysis identifies the main cause as failures in the picking process, characterized by disorganization and limited use of technology, leading to errors in order preparation and distribution, as well as bottlenecks in the dispatch area.To assess the channel's performance, indicators were applied to measure the impact of these operational shortcomings. As an improvement proposal, a reorganization of the storage area is suggested, along with the implementation of picking methodologies and the incorporation of technological tools. The evaluation and proposed improvements aim to transform the distribution channel into a more efficient, adaptable, and customer-focused system, streamlining order flow, enhancing operational efficiency, reducing logistics costs, and positioning Espumados del Litoral S.A. as a company with a competitive response capacity to meet market demands.
The present study focuses on evaluating the distribution channel of Espumados del Litoral S.A., a company dedicated to the manufacturing and commercialization of foams and furniture. Through a diagnostic analysis, various logistical deficiencies were identified that directly impact the performance of the distribution channel, which has been experiencing delivery delays. The analysis identifies the main cause as failures in the picking process, characterized by disorganization and limited use of technology, leading to errors in order preparation and distribution, as well as bottlenecks in the dispatch area.To assess the channel's performance, indicators were applied to measure the impact of these operational shortcomings. As an improvement proposal, a reorganization of the storage area is suggested, along with the implementation of picking methodologies and the incorporation of technological tools. The evaluation and proposed improvements aim to transform the distribution channel into a more efficient, adaptable, and customer-focused system, streamlining order flow, enhancing operational efficiency, reducing logistics costs, and positioning Espumados del Litoral S.A. as a company with a competitive response capacity to meet market demands.
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Palabras clave
Cuello de botella, Eficiencia operativa, Análisis diagnóstico, Picking
