Factibilidad para la creación de una empresa dedicada a la elaboración y comercialización de licor sabor a café en Norte de Santander
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Fecha
2022
Autores
Peñaranda Pérez, Anglen Estiven
Ramírez Arias, Alejandro Alfonso
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
El sector cafetero en Norte de Santander representa actualmente el 90% del área total que se destina a la caficultura. De los 40 municipios que tiene la región, 38 suman 26.000 hectáreas en cultivos, se han calificado al norte santandereano como una industria caficultura y que al paso del tiempo el café se ha constituido como el principal producto agrícola de la zona, tienen una geografía muy variada lo cual permite tener condiciones bastante favorables para el cultivo del café controlando factores importantes como los pisos térmicos fríos, cálidos, medio y Páramo. Según datos de la FNC, el sector está a cargo de 16.027 mil caficultores, en su mayoría de pequeña escala, que producen 25,5 millones de kilos de café pergamino seco anualmente, dejando ingresos que alcanzan más de USD 66 millones al año. Muchas adversidades han pasado por el departamento, afectando a los caficultores Norte santandereanos, pero a pesar de ello esta industria se ha levantado y ha demostrado que en este departamento el principal producto agrícola es el café obteniendo un crecimiento notorio y mejorando la calidad del café de la región, atrayendo el interés de empresas internacionales, en la presente investigación, estudiaremos la factibilidad para la creación de una empresa dedicada a la producción y comercialización de un licor con sabor a café, para esto tenemos en cuenta diferentes variables encaminadas por la metodología cuantitativa, obteniendo resultados positivos y favorables para determinar dicha factibilidad, pues al aplicar el instrumento seleccionado, la gran mayoría apunta a que el licor con sabor a café, es un producto que les gustaría adquirir, consumir y promocionar.
The coffee sector in Norte de Santander currently represents 90% of the total area destined to coffee growing. Of the 40 municipalities of the region, 38 have a total of 26,000 hectares under cultivation. The North of Santander has been described as a coffee growing industry and over time coffee has become the main agricultural product of the zone, with a very varied geography that allows it to have very favorable conditions for the cultivation of coffee, controlling important factors such as the cold, warm, medium and Paramo thermal floors. According to data from the FNC, the sector is in charge of 16,027 thousand coffee growers, mostly small scale, that produce 25.5 million kilos of dry parchment coffee annually, leaving incomes that reach more than USD 66 million a year. Many adversities have affected coffee growers in the department of Norte Santander, but in spite of this, this industry has risen up and has demonstrated that in this department the main agricultural product is coffee, obtaining a notorious growth and improving the quality of coffee in the region, attracting the interest of international companies, We will study the feasibility for the creation of a company dedicated to the production and commercialization of a coffee-flavored liqueur, for this we take into account different variables directed by the quantitative methodology, obtaining positive and favorable results to determine such feasibility, because when applying the selected instrument, the great majority points out that the coffee- flavored liqueur is a product that they would like to acquire, consume and promote.
The coffee sector in Norte de Santander currently represents 90% of the total area destined to coffee growing. Of the 40 municipalities of the region, 38 have a total of 26,000 hectares under cultivation. The North of Santander has been described as a coffee growing industry and over time coffee has become the main agricultural product of the zone, with a very varied geography that allows it to have very favorable conditions for the cultivation of coffee, controlling important factors such as the cold, warm, medium and Paramo thermal floors. According to data from the FNC, the sector is in charge of 16,027 thousand coffee growers, mostly small scale, that produce 25.5 million kilos of dry parchment coffee annually, leaving incomes that reach more than USD 66 million a year. Many adversities have affected coffee growers in the department of Norte Santander, but in spite of this, this industry has risen up and has demonstrated that in this department the main agricultural product is coffee, obtaining a notorious growth and improving the quality of coffee in the region, attracting the interest of international companies, We will study the feasibility for the creation of a company dedicated to the production and commercialization of a coffee-flavored liqueur, for this we take into account different variables directed by the quantitative methodology, obtaining positive and favorable results to determine such feasibility, because when applying the selected instrument, the great majority points out that the coffee- flavored liqueur is a product that they would like to acquire, consume and promote.
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Caficultura, Café, Calidad, Sostenibilidad
