Análisis de los factores que influyen en la competitividad en el sector turístico y hotelero de Norte de Santander
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Fecha
2021
Autores
Colmenares Linares, María De Los Angeles
Delgado Rodriguez, Yesly Katherine
Gonzalez Reyes, Mauricio Daniel
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
En el mundo actual es de gran importancia evaluar la competitividad de las empresas, debido que a partir de esta información se pueden implementar estrategias que permitan posicionar a las organizaciones, de esa forma, el objetivo de la investigación es analizar los factores que influyen en la competitividad del sector turístico y hotelero de Norte de Santander, además de identificar si la capacidad innovadora afecta la competitividad, determinar los recursos tecnológicos que se podrían implementar para fomentar la competitividad en el sector turístico y hotelero de Norte de Santander y definir los recursos financieros que determina el estado para incentivar la competitividad en el sector hotelero y turístico de Norte de Santander. Del mismo modo, el enfoque que se considero es el cualitativo, debido a la crisis humanitaria, se decidió realizar un muestreo por conveniencia, seleccionando el Hotel Casino Internacional. Los resultados que se obtuvieron fue que existen una gran variedad de factores que afecta notablemente la competitividad de las empresas del sector turístico y hotelero de la ciudad de Cúcuta Norte de Santander, donde es fundamental que las organizaciones tomen en cuenta dichos factores y busquen las herramientas y estrategias adecuadas para manejar los mismos y que así afecten positivamente la competitividad de la institución.
In today's world it is of great importance to evaluate the competitiveness of companies, because from this information strategies can be implemented that allow organizations to position themselves, in this way, the objective of the research is to analyze the factors that influence the competitiveness of the tourism and hotel sector of Norte de Santander, in addition to identifying whether the innovative capacity affects competitiveness, determining the technological resources that could be implemented to promote competitiveness in the tourism and hotel sector of Norte de Santander and defining the financial resources that determines the status to encourage competitiveness in the hotel and tourism sector of Norte de Santander. In the same way, the approach that was considered is the qualitative one, due to the humanitarian crisis, it was decided to carry out a sampling for convenience, selecting the Hotel Casino Internacional. The results obtained were that there are a great variety of factors that notably affect the competitiveness of companies in the tourism and hotel sector in the city of Cúcuta Norte de Santander, where it is essential that organizations take these factors into account and look for tools and adequate strategies to manage them and thus positively affect the competitiveness of the institution.
In today's world it is of great importance to evaluate the competitiveness of companies, because from this information strategies can be implemented that allow organizations to position themselves, in this way, the objective of the research is to analyze the factors that influence the competitiveness of the tourism and hotel sector of Norte de Santander, in addition to identifying whether the innovative capacity affects competitiveness, determining the technological resources that could be implemented to promote competitiveness in the tourism and hotel sector of Norte de Santander and defining the financial resources that determines the status to encourage competitiveness in the hotel and tourism sector of Norte de Santander. In the same way, the approach that was considered is the qualitative one, due to the humanitarian crisis, it was decided to carry out a sampling for convenience, selecting the Hotel Casino Internacional. The results obtained were that there are a great variety of factors that notably affect the competitiveness of companies in the tourism and hotel sector in the city of Cúcuta Norte de Santander, where it is essential that organizations take these factors into account and look for tools and adequate strategies to manage them and thus positively affect the competitiveness of the institution.
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Palabras clave
Competitividad, Sector hotelero, Innovación, Recursos económicos, Talento humano, Competitiveness, Hotel sector, Innovation, Economic resources, Human talent