Winny positioning in Barranquilla
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García, Karol Dayana
Ortega De Ávila, Vanessa
Sánchez Angulo, Ninibeth
Peralta Miranda, Pabla
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Ediciones Universidad Simón Bolívar
Resumen
El presente artículo es producto de una investigación, cuyo objetivo consistió medir el nivel de posicionamiento entre los consumidores de pañales Winny en el mercado de la ciudad de Barranquilla. De tal manera, el paradigma de esta investigación fue cuantitativo, de carácter transversal, y tipo descriptivo, que se realizó una encuesta en escala de Likert, la cual el muestreo fue aleatorio simple con una muestra de 378 elementos, dirigidos a los padres de familia entre 20 y 30 años que en su mayoría de género femenino. A través de este estudio podemos se pudo concluir que la marca Winny es totalmente preferida por la mayoría de las personas encuestadas, tomando en cuenta las diferentes variables que la hacen atractiva ante el mercado de la ciudad de Barranquilla, tales como: calidad, precio, prestigio.
This article is the product of an investigation; whose objective was to measure the level of positioning among consumers of Winny diapers in the market of the city of Barranquilla. Thus, the paradigm of this research was quantitative, cross-sectional, and descriptive, that a Likert scale survey was conducted, which sampling was simple randomized with a sample of 378 elements, aimed at parents between 20 and 30 years that mostly female. Through this study we can conclude that the Winny brand is totally preferred by most of the people surveyed, taking into account the different variables that make it attractive to the market in the city of Barranquilla, such as: quality, price, prestige.
This article is the product of an investigation; whose objective was to measure the level of positioning among consumers of Winny diapers in the market of the city of Barranquilla. Thus, the paradigm of this research was quantitative, cross-sectional, and descriptive, that a Likert scale survey was conducted, which sampling was simple randomized with a sample of 378 elements, aimed at parents between 20 and 30 years that mostly female. Through this study we can conclude that the Winny brand is totally preferred by most of the people surveyed, taking into account the different variables that make it attractive to the market in the city of Barranquilla, such as: quality, price, prestige.
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Positioning, Winny diapers, Consumers, Posicionamiento, Pañales Winny, Consumidores