Retos de sostenibilidad ante los cambios generacionales. Caso: Cinemateca del Caribe
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Fecha
2019
Autores
Madrid Ortiz, Cindy Dayana
Morales Angulo, María Fernanda
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Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
El séptimo arte se convirtió desde sus inicios en una herramienta poderosa de comunicación y entretenimiento de masas. Los diferentes géneros cinematográficos fueron creando nichos de mercado que demandaban producciones tipo Hollywood, exhibidas en el circuito comercial y filmes independientes realizados con bajo presupuesto, pero más cercano al público que se exhiben en su mayoria en el circuito alternativo del cual hace parte la Cinemateca del Caribe.
Los avances tecnológicos en materia de formatos de exhibición, la maduración del público cautivo y las múltiples formas de consumo de la nuevas generaciones se han convertido en los nuevos retos a enfrentar para el personal directivo de esta organización, quienes se plantean diversos interrogantes para poder alinearse a las exigencias del público, siendo fiel a su objetivo misional.
The seventh art has become since the begining a powerful tool for mass communication and entertainment. The different film genres were creating market niches that demanded Hollywood-type productions, exhibited in the commercial circuit and independent films made with a low budget, but closer to the public that are mostly exhibited in the alternative circuit of which the Cinemateca del Caribe is part of. Technological advances in exhibition formats, the maturation of the captive public and the multiple forms of consumption of the new generations have become the new challenges to be faced by the Board of Directors and the CEO of this organization, who are wondering several questions to align the business to the demands of the public, without betraying the Cinemateca’s missional objective.
The seventh art has become since the begining a powerful tool for mass communication and entertainment. The different film genres were creating market niches that demanded Hollywood-type productions, exhibited in the commercial circuit and independent films made with a low budget, but closer to the public that are mostly exhibited in the alternative circuit of which the Cinemateca del Caribe is part of. Technological advances in exhibition formats, the maturation of the captive public and the multiple forms of consumption of the new generations have become the new challenges to be faced by the Board of Directors and the CEO of this organization, who are wondering several questions to align the business to the demands of the public, without betraying the Cinemateca’s missional objective.
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Palabras clave
Toma de decisiones, Sostenibilidad, Cambios generacionales, Sector cinematográfico, Making decision, Sustainability, Generational changes, Film sector