Caso de estudio para enseñanza Macondolab: acelerando el tejido empresarial
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Fecha
2019
Autores
Vallejo Palacio, Erika
Ochoa Guillín, Gunter
Del Villar Estarita, Mariana
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Editor
Ediciones Universidad Simón Bolívar
Facultad de Administración y Negocios
Facultad de Administración y Negocios
Resumen
Este caso describe el nacimiento y evolución de MacondoLab, un centro de crecimiento empresarial que en breve tiempo se consolidó como la aceleradora empresarial más importante de Colombia y la número 13 de América Latina, según el ranking Latam Accelerator Report 2016 realizado por Gust y Fundacity.
El caso muestra cómo a partir de un sueño, gracias a la visión, la acción decidida y la toma de decisiones estratégicas de la alta dirección de la Universidad Simón Bolívar, se materializó un proyecto que evidencia un proceso de crecimiento y desarrollo de capacidades organizacionales, investigativas y de innovación, que dan respuesta a las tendencias globales y a las oportunidades del sector empresarial, mediante procesos de co-creación y desarrollos tecnológicos ágiles, cálidos y flexibles.
El presente caso de estudio empresarial abre la posibilidad de aprendizaje alrededor de situaciones reales que dan a conocer conceptos como estrategia y liderazgo, innovación organizacional y capacidades organizacionales; así como conocer políticas y programas nacionales que promueven la innovación, el emprendimiento, el crecimiento empresarial y el desarrollo tecnológico como elementos de transformación y fortalecimiento del tejido empresarial de Colombia.
This case describes the birth and evolution of MacondoLab, a center for business growth that in a short time has become the most influential force for business acceleration in Colombia and according to the Latam Accelerator Report 2016 ranking by Gust and Fundacity, ranks 13 throughout all of Latin America. This case presents how an idea materialized in a project that exemplifies the process of growth and development of organizational capacities, research, and innovation, that respond to global trends and opportunities in the business sector, through co-creation processes and agile and flexible technological developments; thanks to vision, strategic decision making, and determined action of the senior management of Universidad Simón Bolívar. The business case study opens the possibility of learning around real situations, revealing concepts such as strategy and leadership, organizational innovation and capabilities; as well as knowing national policies and programs that promote innovation, entrepreneurship, business growth and technological development as elements of transformation and strengthening of the Colombia's business fabric.
This case describes the birth and evolution of MacondoLab, a center for business growth that in a short time has become the most influential force for business acceleration in Colombia and according to the Latam Accelerator Report 2016 ranking by Gust and Fundacity, ranks 13 throughout all of Latin America. This case presents how an idea materialized in a project that exemplifies the process of growth and development of organizational capacities, research, and innovation, that respond to global trends and opportunities in the business sector, through co-creation processes and agile and flexible technological developments; thanks to vision, strategic decision making, and determined action of the senior management of Universidad Simón Bolívar. The business case study opens the possibility of learning around real situations, revealing concepts such as strategy and leadership, organizational innovation and capabilities; as well as knowing national policies and programs that promote innovation, entrepreneurship, business growth and technological development as elements of transformation and strengthening of the Colombia's business fabric.
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Palabras clave
Estrategia, Liderazgo, Innovación organizacional, Capacidad organizacional, Capacidad dinámica, Strategy, Leadership, Organizational innovation, Organizational capacity, Dynamic capacity