Estudio de mercado para la implementación de un centro de atención psicológico en la Universidad Simón Bolívar de la ciudad de Barranquilla
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Fecha
2009
Autores
Albor Albor, Gizzelle
Llerena Sánchez, Heidy
Rodríguez García, Milton Saul
Soto Soto, Luz Elena
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Ediciones Universidad Simón Bolívar
Facultad de Ciencias Jurídicas y Sociales
Facultad de Ciencias Jurídicas y Sociales
Resumen
El propósito de este estudio es identificar los servicios psicológicos más utilizados por los estudiantes de los diferentes programas y jornadas de la Universidad Simón Bolívar durante al año 2008. Además busca generar datos concretos sobre dichos servicios de tal forma que sirvan como insumo para la creación de un Centro de Atención Psicológica (CAPSI). La incorporación de un CAPSI al interior de la Universidad es un signo de madurez institucional y una apuesta decidida por la calidad y atención a la comunidad; lo anterior ratifica que este estudio de mercadeo es el primer paso hacia la consecución de este objetivo.
La presente investigación está fundamentada en 5 conceptos fundamentales: Centros de Atención psicológica universitarios (origen, enfoques, modelos) desarrollo humano, familia, modelos de intervención y salud mental. Se enmarca dentro del paradigma cuantitativo, y es una investigación tipo descriptivo.
The intention of this study is Simón Bolívar identifies the psychological services most used by the students of the different programs and days of the University during a year 2008. In addition it he, seeks to generate concrete information on the above mentioned services in such a way that they serve as input for the creation of a Center of Psychological Attention (CAPSI). The incorporation of a CAPSI to the interior of the University is a sign of institutional maturity and a bet decided on the quality and attention to the community; the previous thing confirms that this study of marketing is the first step towards the attainment of this aim (lens). The present investigation (research) is based on 5 fundamental concepts: university Centers of psychological Attention (origin, approaches, models) human development, family, models of intervention and mental health. It he places inside the quantitative paradigm, and is an investigation (research) descriptive type
The intention of this study is Simón Bolívar identifies the psychological services most used by the students of the different programs and days of the University during a year 2008. In addition it he, seeks to generate concrete information on the above mentioned services in such a way that they serve as input for the creation of a Center of Psychological Attention (CAPSI). The incorporation of a CAPSI to the interior of the University is a sign of institutional maturity and a bet decided on the quality and attention to the community; the previous thing confirms that this study of marketing is the first step towards the attainment of this aim (lens). The present investigation (research) is based on 5 fundamental concepts: university Centers of psychological Attention (origin, approaches, models) human development, family, models of intervention and mental health. It he places inside the quantitative paradigm, and is an investigation (research) descriptive type
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Palabras clave
Servicios psicológicos, Centro de Atención psicológica, Psychological Services, Center of psychological Attention