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Predictive Model for Detecting Customer’s Purchasing Behavior Using Data Mining
Profitability is one of the most important marketing objectives in a company, so estimating and detecting in advance what a customer will purchase from a defined product portfolio is an important factor. Considering that the company under study maintains a large number of customers and has no clear methodologies for estimating future sales, purpose of the research is to develop a predictive model to detect the sales behavior of a specific customer. For the development of the model, the CRISP-DM method was followed and SPSS was used for variable ...